![]() For more information on website trends and best practices, download this guide. If you’re having trouble showing up on Google search results for your services-even after creating a Google My Business (GMB) account-keep reading to uncover the most common issues and how to fix them. ![]() If your business has multiple locations or you are an agency that manages multiple client locations, the best way to manage your profiles is to log in to the Business Profile Manager dashboard.Did you know that 86% of people look up a business location on Google Maps?Īs Google continues to dominate local searches, it’s imperative that your website and online listings are optimized for this search engine to help current and potential customers find you and book your services. How To Manage Your Google Business Profile Multi-Location Businesses: Manage Your Profiles From The Google Business Profile Manager It’s important that you make sure this content that may be added to your profile is legit. ![]() Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content, like reviews, Q&As, updates, photos, videos, and more. Ultimately, your Google Business Profile is a community profile, not just yours. That means you must follow Google’s Business Profile’s guidelines – otherwise, your business profile can get suspended. When you have a Google Business Profile, you are playing on Google’s playground. So it’s important that you regularly check your Google Business Profile to make sure that no incorrect changes were made to your profile. Many businesses also don’t realize that Google and any user can make changes to their Business Profile – like your address, hours, upload photos, reviews, and more. Is 50% more likely to lead to a purchase.Is 70% more likely to attract location visits.Is 2.7x more likely to be considered more reputable.According to Ipsos Research, an up-to-date Google Business Profile: Keeping your Google Business Profile updated is important to your success. However, claiming your Google Business Profile is just the first step – you must optimize, frequently check and update your Business Profile with new information. One of the best Local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. Why Use Google Business Profiles For Local SEO? Let’s talk about some of the local SEO benefits of using Google Business Profiles and some of the ways you can edit your information on Google search and Maps. You will also be able to see if your profile is publicly visible. Over the next few months, all businesses who create a Business Profile on Google will be allowed to complete their setup directly on Google Search and Maps. The option to edit your Business Profile information from search has been around for several months, but now you can complete verification or resolve other issues with your Business Profile directly from search. What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence? What’s New With Your Google Business Profile? The rebranding announcement came with a few new features, too. “And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.
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